Comprehensive SEO Site Audits
There are many factors involved in how a site is likely to perform in the search engines and many of those factors are related to content, site architecture, user experience, crawlability and a myriad of other technical issues that can affect a sites performance. A high-quality, in-depth site audit uncovers potentially problematic issues that might be affecting your site and provides a blueprint for you or your team to fine tune your site so that it meets best practices.
Penalty Diagnosis And Recovery Consulting
Google has become far more aggressive in taking action against sites that it believes are not worthy of being included in it’s search results or that it believes are using artificial means in order to rank higher. Often, site owners jump to conclusions when their site loses traffic and they make decisions and waste resources on attempting to fix the problem when they don’t have a proper diagnosis. It is absolutely critical to have a full understanding of the reasons for a site losing traffic before a successful strategy for recovery can be formulated and implemented. Paul offers highly detailed traffic drop audits that look at all aspects of a site along with an analysis of it’s historical analytics in order to diagnose the reason(s) why a site has lost traffic and formulates customized solutions for recovery based on those findings.
Manual Penalty Removal
Getting a manual unnatural link penalty can be devastating to a business. Although these manual penalties can be very difficult to remove, Paul uses a proven process in order to get these types of penalties revoked. The first part of the process is undertaking a very thorough link audit. Paul pulls link data from a variety of sources and classifies the links in order to identify the links that are the cause of the penalty. After identifying the problematic links, Paul begins the process of getting as many of the links removed as possible while documenting that effort in a highly detailed fashion. Paul then creates a disavow file that can be submitted to Google that includes the links that were unable to be removed. Finally, Paul crafts a reconsideration request for Google that details the effort that was made in doing the cleanup. Although a significant undertaking, this is a proven methodology for having manual penalties successfully lifted.
Links are the still the backbone of Google’s algorithm and without a solid backlink profile, ranking for any type of meaningful keyword will be difficult, if not impossible. Paul’s approach to earning authoritative links that not only assist in ranking but also meet Google’s guidelines is highly collaborative. Paul will work with you and your team to develop a strategy and blueprint for making sure you can earn the types of links that will allow you to compete effectively over the long term.
Online Reputation Management
Social media, online reviews, and easy publishing have fundamentally changed the way that brands are disseminated and discussed across the web. While this change in the way consumers communicate can bring a multitude of opportunity, it also can bring a myriad of challenges for your business. Paul can create individualized strategies for protecting your online reputation while projecting the type of image for your brand that wins and retains customers.